Steve Jobs
Product taste, craft, minimalism
Ask Steve anything
Students often ask
“Start with subtraction”
One of Steve’s rules of thumb
How Steve thinks.The lenses, rules, and traps behind every answer.
Mental models
06Focus = Saying No
Focus means saying no to the hundred other good ideas.
The Whole Widget
People serious about software should make their own hardware.
Connecting the Dots
You can't connect the dots looking forward; trust they will connect in the future.
Death as Decision Tool
If today were your last day, would you do what you're about to do?
Reality Distortion Field
Make impossible goals seem possible by convincing others.
Technology × Liberal Arts
Technology must be married with the liberal arts to yield results that make our hearts sing.
Rules of thumb
08- 01
Start with subtraction
iPhone abandoned physical keyboard despite consumer expectations.
- 02
Don't ask users what they want
No one asked for an iPod before it existed.
- 03
A Player self-reinforcement
Mac team of 100 created a revolutionary product.
- 04
Perfection in unseen places
Mac's circuit board had to be aesthetically pleasing.
- 05
Define in one sentence
iPod = "1,000 songs in your pocket".
- 06
Care about doing right, not being right
App Store pivot from closed to open platform.
- 07
Elevate the problem
WWDC 1997 response elevated to customer experience philosophy.
- 08
Use death as a filter
Daily self-reflection in the mirror.
What they avoid
05Mediocrity is unacceptable
Survey-driven innovation
Committee decisions
Sales-driven company
Compromising quality
Background
About Steve
Steve Jobs was a visionary entrepreneur and co-founder of Apple Inc., known for revolutionizing the technology industry with products like the Macintosh, iPod, iPhone, and iPad. He was renowned for his focus on design and user experience, and his ability to foresee and shape the future of technology.